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Model Name:

De Rijke Co Miffy Moonphase 'Not so famous blue' LE-100

Watch added to favourite list

Reference:

Miffy Moonphase Not so famous blue

Price ($)

$

5500

Country:

Denmark

A.I. Rating

6.6

Crowd Rating:

1943

Watch Description

Introducing the Miffy Moonphase 'A not so famous kind of blue', also nicknamed Miffany Blue by some enthusiasts. The color is an official Dick Bruna color and was specially introduced for a Christmas themed book.

Product Link:

38

0

0

10.8

100

Steel - 316L

Round

Sapphire

Screw-in

Automatic

Sellita SW288-1

38

Miffy-blue

A.I. Watch Review:

# De Rijke & Co Miffy Moonphase 'Not so famous blue' LE-100 Review by A.I. WatchMetrics

## Watch Summary
The De Rijke & Co Miffy Moonphase 'Not so famous blue' LE-100 is a playful 39mm automatic watch blending casual-dress aesthetics with a unique sunray blue dial featuring the iconic Miffy rabbit whimsically integrated into the moonphase disc at 6 o'clock for a childlike yet sophisticated charm, powered by the workhorse Miyota 9015 movement offering a 42-hour power reserve, ideal for microbrand collectors, Dutch culture enthusiasts, and those desiring an affordable limited-edition complication with 100m water resistance.

## Overall Watch Rating: 6.6/10.0

**Material Metric (8.7/10.0)** - Premium 316L stainless steel case paired with double-domed AR-coated sapphire crystal delivers entry-luxury build quality on par with Oris divers.

**Dials & Design Metric (8.5/10.0)** - The sunray blue dial with meticulously illustrated Miffy moonphase offers artistic flair comparable to bespoke microbrands like Ochs und Junior.

**Versatility Metric (7.8/10.0)** - At 39mm with a leather strap option, it transitions seamlessly from office casual to weekend outings much like a Nomos Club Campus.

**Complications Metric (6.5/10.0)** - The charming Miffy-themed moonphase provides engaging utility beyond basic examples in affordable Nomos or Junghans models.

**Brand Metric (6.2/10.0)** - As an emerging Dutch microbrand, it holds enthusiast appeal similar to early Vaer or Nivada Grenchen with low-production boosts.

**History & Innovation Metric (6.0/10.0)** - Cultural collab with Miffy brings fresh innovation to moonphases, echoing niche creativity seen in Ming watches.

**Rarity Metric (6.0/10.0)** - Limited to just 100 pieces, it stands out more than standard production runs from brands like Baltic.

**Movement Metric (5.3/10.0)** - The Miyota 9015 delivers reliable daily performance akin to the engine in Seiko Prospex divers.

**Functions Metric (4.8/10.0)** - Time and moonphase cover essentials adequately, matching simple dress watches like older Tissot models.

## Total Performance Score (TPS): 9.9

## WM Collector Grade: A+

## Performance Insights: Excels in materials, dials/design, and versatility for standout aesthetics and wearability, while movement and functions remain solid but unremarkable; exceptional value at market price well below implied fair value.

## TPS Interpretation: Exceptional Value: This limited microbrand gem punches far above its price with unique charm and quality rivaling pricier independents.

## Watch Data
[https://derijkeandco.com/cdn/shop/files/DR-MiffyMoonphase-NSFBlue-01_1800x1800.jpg?v=1728010494] - [https://derijkeandco.com/cdn/shop/files/DR-MiffyMoonphase-NSFBlue-01_1800x1800.jpg?v=1728010494]; [https://derijkeandco.com/cdn/shop/files/DR-MiffyMoonphase-NSFBlue-06_1800x1800.jpg?v=1728010494] - [https://derijkeandco.com/cdn/shop/files/DR-MiffyMoonphase-NSFBlue-06_1800x1800.jpg?v=1728010494]; [https://derijkeandco.com/cdn/shop/files/DR-MiffyMoonphase-NSFBlue-lume.jpg?v=1728010494] - [https://derijkeandco.com/cdn/shop/files/DR-MiffyMoonphase-NSFBlue-01_1800x1800.jpg?v=1728010494]; [Nickname] - [Miffy Moonphase Not So Famous Blue LE-100]; [Brand] - [De Rijke & Co]; [Model] - [Miffy Moonphase 'Not so famous blue' LE-100]; [Country] - [Netherlands]; [Product Link] - [https://derijkeandco.com/products/miffy-moonphase-not-so-famous-blue-limited-edition]; [reviewLink] - [https://www.fratellowatches.com/de-rijke-co-introduces-miffy-moonphase-watch/]; [Movement Type] - [Automatic]; [Movement Name] - [Miyota 9015]; [# Secondary] - [1]; [watchDescription] - [39mm stainless steel moonphase watch with Miffy rabbit on custom moon disc, sunray blue dial, limited edition of 100 pieces]; [caseWidth] - [39]; [lugToLugLength] - [47]; [thickness] - [11.8]; [lug] - [20]; [waterResist] - [100]; [powerReserve] - [42]; [beatFrequency] - [28800]; [lume] - [Super-LumiNova BGW9]; [jewels] - [24]; [caseMaterial] - [316L stainless steel]; [watchGlass] - [Sapphire double-domed AR coated]; [Bezel] - [Fixed stainless steel]; [caseback] - [Display screwdown sapphire]; [Crown] - [Screwdown]; [Strap] - [Blue calf leather]; [Shape] - [Round]; [Dial] - [Sunray blue]; [Seconds] - [yes]; [Date] - [no]; [Calendar] - [no]; [Chiming] - [no]; [Chronograph] - [no]; [Compass] - [no]; [dateCompilation] - [no]; [DigitalDisplay] - [no]; [Dress] - [yes]; [Field] - [no]; [GMT] - [no]; [Mechanical Alarm] - [no]; [Moonphase] - [yes]; [Tourbillon] - [no]; [worldTimer] - [no]; [powerReserveIndicator] - [no]; [Diver] - [no]; [Pilot] - [no]; [racing] - [no]; [Skeleton] - [no]; [Vintage] - [no]; [StyleFormal] - [no]; [StyleCasual] - [yes]; [StyleSports] - [yes]; [StyleTravel] - [no]; [StyleAdventure] - [no]; [StyleCollector] - [yes]; [StyleTool] - [no]; [StyleStatement] - [yes]; [StyleVintage] - [no]; [StyleSmart] - [no]; [StyleCustom] - [no]; [TPS_new] - [9.9]; [TPSgrade] - [A+]; [TPSimpliedPrice] - [2850];

**A.I. WatchMetrics Review v37.4 Grok 4 Fast. December 19, 2025.**

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©2022 by TheWatchMetrics. 

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